A
a
The Style Guide was choosen to keep
the look and feel of
the website organizes.
The main focus is to make the website
accesible,so the design
is very minimalistic.
Blog selection
Contact Us selection
Users were facing several frustrations that made them want a better furniture shopping experience. They couldn’t easily find luxury furniture that matched their modern taste with clear visuals and room context. Existing websites lacked customization, detailed product info, and trustworthy support for high-ticket purchases. Many struggled with confusing delivery policies, slow checkout, and overwhelming product options. They needed a seamless, elegant, and reliable platform tailored to their lifestyle and expectations.
Design Process
Design Strategy
Discovery
Stake holder interview
Market strategy
Competitive Analysis
Colors
Design
Fonts
Wire framing
Visual Design
User Research
Describe
User Persona
Data gathering
Empathy Mapping
Brain Storming
Ideate
User Flow
Information Planning
Cart Sorting
User Flow
Landing Page
Product selection
About Us selection
Go to Cart
Enter address
Enter payment method
Confirm Order
Track Order
Product Listing Page
News Letter Page
Product Detail Page
Article & Video tutorial page
Cart Page
User problem
Style Guide
UI Style Guide are Designs and development tools that brings cohesion to a
digital products user interface and experience
Montserrat
Name
Font Size
Line Height
Large Text Bold
Medium Text Bold
Normal Text Bold
Small Text Bold
Large Text Regular
Medium Text Regular
Normal Text Regular
Small Text Regular
28 Px
18 Px
16 Px
14 Px
50 Px
24 Px
22.4Px
19.2Px
Colors
PRIMARY
TEXT, BACKGROUND &
BUTTONS
Colors that repersent
Brand,used as primary
color and accents.
Grayscales that made up the
background and text color.
#000000
Ejaz Uddin Templates
Furniture E-commerce
Website
I'm doing it tough at the moment
but I really want my small business
to grow and build credibility
Eve Smith
Event Planner
Age:
27
Occupation:
Event Planer
Status:
Single
Location:
Lagos
motivated
busy
Team player
whorkaholic
Bio
Works for a corporation, event planning agency or is a freelancer. Collaborate with companies on planning corporate events, weddings and large scale anniversary parties.
Personality
Introvert
Thinker
Spender
Tech-savy
Core needs
•
To easily browse and compare premium furniture
options with clear pricing and quality details.
•
Ability to shop quickly during busy workdays,
preferably on mobile.
•
Personalized suggestions or curated collections
to help decorate her home without hassle.
Frustrations
•
Finds it tedious to look for quality furniture across
multiple websites or through recommendations.
•
Feels current platforms lack comparison tools and
clear quality-to-price transparency.
•
Dislikes platforms that don’t reflect a luxury or
curated aesthetic.
Market
Goal
Size
10%
Visual Design
For Giving Your Precious Time
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